how 2 standardize multiple builds

[Darryl Leytham]

hello fellow fanatics. i just recieved my first order for 12 cbgs... yeah mam good news ( i can finnally get my wife off my back about building so many guitars lol) so i struck up a conversation with a man at my favorite cigar shop about a possible purchase and it turns out he is the owner not only of that store but 5 more stores. 4 of which are are at the beach along one of the busiest  tourist beaches on the gulf coast. thats the good news .... bad news is he wants all twelve by the end of may. i  only built 13 all last  year. so my question is how do i  build 12 guitars in two months without cutting quality. i know i need to standardize the builds somewhat but i want to still make the their own unique intsrument. so any suggestions on how to makk these builds easy but still interesting enuff for the skeptic to buy. thank as always  for any and all sugesstions. darryl aka uncle D-Rail

[Roosterman]

Good on you mate!

If you take on board what the guys have said, Im sure you'll do grand.

[Stewart Hutton]

I haven't even read the other responses - this comes from 30 yrs in sales, product mgmt etc:

 

He doesnt want interesting or unique, and your market is not skeptics. He isn't gonna - with a shop full of cigars - engage customers in selling your CBGs.

 

He is your primary customer.

 

The secondary customer are the people who rock up to his shops and ask - what's that? and then, sure, he'll try to sell it.

 

Sounds to me like he wants 2 CBGs per store, so that even if one sells, he has one in the window.

 

So you need to standradise on a "his special" spec and set a price so that every time he sells one you replace it. It isn't necessarily art, but it might be the backbone of a business/lifestyle.

 

Keep it simple, use components you know you can source continuously - he really doesnt want a bio for every CBG.

 

My 2c